Effective, Repetitive, Goal-Directed Activity

The phrase “effective, repetitive, goal-directed activity” was one I recall hearing in Atlanta, Georgia, the summer of 1968. That summer marked me going after and getting a job in the commercial art industry. I recall the search through the Yellow Pages for companies that might hire a college art student for the summer.

Undaunted by many, many NOs over the phone, and the opportunity to share my portfolio during a few interviews, I was tickled pink when a lithograph company hired me as a paste-up artist. (With the advent of the computer age, this is a job that I would guess doesn’t exist anymore. It would have morphed into something like computer layout/design.) For my desk, back then, there was a supply of Exacto knives and rubber cement plus a long metal T-square and triangle. I worked on pre-press marketing materials for Coca-Cola.

As a college student, life seemed so exciting and full of promise. This was a time when the younger generation was really stretching boundaries and carving out their own statements. When I repeated the phrase “effective, repetitive goal-directed activity,” it rolled off my tongue in a way that brought me joy and reminded me of purpose and the importance of focus and taking action in the direction of the goal. I have spoken this phrase many times and use it in presentations when talking about goal setting. The really big dreams I started formulating at that age have all come true, except for one, and I’m still working on that. I can still imagine that one coming to fruition. Again, it’s all about focus and belief.

Interestingly enough, I recently created a mixed media work titled “Flat Pop”, featuring aluminum cans, including a few Coca-Cola, all collected from those that were carelessly tossed onto our roadways and flattened by vehicular traffic. This piece is included in my #EcoLitterArt art series and the #GlobalTRASHformation movement. It’s all about allowing for amazing #InspiredSolutions for our blue-gem of a planet.

Have you a phrase that really speaks to you? Contemplate that.